Viagra Editorial Missed the Mark ; in an Effort to Encourage Discussion, We Neglected to Be Clear About What We Thought Should Happen.

Summary

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The first step in getting oneself out of a rhetorical hole - as anyone who has ever been married should understand - is to stop digging.

In other words, if you put your foot in your mouth, don't keep talking about what you meant to say, just shut up and move on to the next topic. You'll almost always be better off.

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Extract

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Viagra Editorial Missed the Mark ; in an Effort to Encourage Discussion, We Neglected to Be Clear About What We Thought Should Happen.

I say this only to make the point that I should know better than to try to put a finer point on one of our editorial positions. Well, despite what might be a better instinct, I do think there's value in revisiting a recent failure on our part and explaining how it happened. Along the way, maybe I can convey...

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