Unumprovident's New Name has Familiar Ring to It: Unum ; a Relaunch of the Company Returns to the Maine Name Used Before a 1999 Merger.

Summary


UnumProvident is changing its name to one familiar to Mainers: Unum.

The company said Tuesday it is changing its formal corporate name to Unum Group as part of a rebranding effort. Unum is the name attached to the largest line of business: group disability insurance. The name also ties the company more directly with its New York Stock Exchange ticker symbol, UNM.

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Extract


Unumprovident's New Name has Familiar Ring to It: Unum ; a Relaunch of the Company Returns to the Maine Name Used Before a 1999 Merger.

UnumProvident was created in the 1999 merger of The Provident Companies of Chattanooga, Tenn., with Unum Corp., which had bee...

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