Knowledge Unlocks China Business ; Suzanne Fox Helps U.S. Firms Navigate Cultural Differences That Can Pose Obstacles.
Portland Press Herald › March 09, 2007
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Summary
It quickly became obvious that language and geography weren't the only new challenges facing Fairchild Semiconductor as it expanded its Asia business about six years ago.
Engineers in South Portland who were teleconferencing with their counterparts in Suzhou, China, for instance, were often frustrated with the lack of dialogue. There often was silence on the other end of the line, or nothing but constant agreement without discussion.See the full content of this document
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Knowledge Unlocks China Business ; Suzanne Fox Helps U.S. Firms Navigate Cultural Differences That Can Pose Obstacles.
Meanwhile, Fairchild's Chinese employees were taken aback by the Americans' down-to-business attitude, a brusqueness that smacked of arrogance or rudeness.
They understood each other's languages. They shared technical know-how. But subtler differences were lost on each group."We realized there was a need for some intercultural training or awa...See the full content of this document
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