Maine's Plan: Steal Tourists From N.H. ; Travelers From Massachusetts Are Sought by Both States.
Portland Press Herald › November 14, 2005
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Summary
Maine could increase the number of visitors coming into its stagnant tourism market by stealing them from New Hampshire, Maine's travel-promotion strategists have decided.
Part of the trick will be luring to Maine those Boston-area residents who now drive across the Massachusetts border to the Granite State. Upcoming ad campaigns will try to convince them that Maine's superior scenery and outdoor activities make the trip worthwhile.See the full content of this document
Extract
Maine's Plan: Steal Tourists From N.H. ; Travelers From Massachusetts Are Sought by Both States.
Maine has arrived at this strategy because tourism growth here - and in the rest of New England - is basically flat.
"If the overall market isn't expanding, the only way to increase business is to steal it from our competitors," said Rudy Nardelli, account strategist at Warren Kremer Paino Advertising LLC, which creates advertising for the Maine Offic...See the full content of this document
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