Scaling Up Raises Control Issues, Requires Role Shift Series: Small Business Risk Takers: Challenging the Odds

Summary


When does a small business cease being small? Is it when it repeatedly outgrows space and leases a 100,000-square-foot distribution center in the next state? How about when it becomes the largest account in Maine for United Parcel Service? Can it still be small when gross sales are on track to reach $30 million this year?

These are among the recent milestones at Stonewall Kitchen, a specialty foods producer launched 13 years ago by two men making jam at home and selling it at the farmers' market in Portsmouth, N.H.

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Extract


Scaling Up Raises Control Issues, Requires Role Shift Series: Small Business Risk Takers: Challenging the Odds

Jams, mustards and other condiments remain high-profile products at Stonewall Kitchen. But now the two owners are transforming the business into a diversified home-products em- pire. Their five-year plan calls for $100 million in sales and 40 new retail stores across the Northeast.

Stonewall Kitchen is on the verge of outgrowing its origins as a small business. The transformation highlights the opportunities and ...

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