Old Port Retailer Evolves, Prospers ; for 21 Years, Store Owner has Learned to Trust Her Instincts.

Summary


Judith Parker is no clotheshorse personally, but that hasn't prevented her from doing what few others can claim - run a women's clothing store in the Old Port for more than two decades.

Parker's Tavecchia store on Exchange Street has survived boom and recession, changing fashion whims and even a fire that hit nearly five years ago in the peak of summer, her busiest time. She plans to mark the store's 21st anniversary later this spring.

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Old Port Retailer Evolves, Prospers ; for 21 Years, Store Owner has Learned to Trust Her Instincts.

She's seen fashion go from the preppy era to low-rise jeans, but Parker feels a big reason why she has managed to stay in business so long is because she hasn't followed the latest fad as much as her own sense of what will sell.

"I d...

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