Holiday Puts Spring in Store Sales ; Easter Is Not the Same As Christmas and Hanukkah, but for Some Retailers It Can Be the Key to Their Year.

Summary

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Easter is rarely mentioned in retail circles with the same reverence for its sales potential as Christmas or back-to-school. But for some stores, the holiday can be the key to their whole year.

"It's just kind of a kickoff," said Dorinda Putnam, owner of Queen of Hats on Congress Street in Portland. "The last few months have been flat, as they are for most retailers, but now is when things pick up and kick off."

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Extract

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Holiday Puts Spring in Store Sales ; Easter Is Not the Same As Christmas and Hanukkah, but for Some Retailers It Can Be the Key to Their Year.

Spring is a big season for Putnam's high-end fashion store. There are a few customers who head to the Kentucky Derby, where women's hats are almost as big a part of the spectacle as the horse race. And there are weddings...

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