Santa Claus Makes a Run Into Halloween Territory ; Retailers Target Christmas Shoppers Earlier Than Ever This Year, Before the Nasty Heating Bills Start Piling Up.

Summary


Kids are still picking Ronald Reagan masks off the wall at the Halloween Shoppe. But down the corridor at Bath & Body Works, it might as well be Christmas Eve. The tree in the window is draped in tinsel and ornaments. Cashiers sell snowglobes and candy canes at the counter. "Let It Snow" rings out from unseen speakers.

It's been like this for days.

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Santa Claus Makes a Run Into Halloween Territory ; Retailers Target Christmas Shoppers Earlier Than Ever This Year, Before the Nasty Heating Bills Start Piling Up.

"Christmas before Halloween, that's what it has gotten to," said Samantha Crockett of Portland, who was shopping at the Maine Mall this week.

The early jump on holiday marketing is nothing new, but it may be even more widespread this se...

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