Betting On a Blizzard of Buyers ; Springer's Jewelers Promises Refunds to Thousands If It Snows Six Inches On Christmas.
Portland Press Herald › December 22, 2006
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Summary
Rick Beaulieu, owner of Springer's Jewelers, has made a bet he wants to lose.
If it snows on Christmas Day, several thousand customers who've bought his jewelry will get their money back.See the full content of this document
Extract
Betting On a Blizzard of Buyers ; Springer's Jewelers Promises Refunds to Thousands If It Snows Six Inches On Christmas.
That's the deal he made with them as part of a marketing ploy that he said doubled sales between Nov. 24 and Dec. 9. During that period, anybody who bought jewelry from the local chain's three stores will get a 100 percent refund if it snows at least six inches on Dec. 25.
Some customers are worr...See the full content of this document
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